See which marketing actually brings you customers.
I set up tracking that shows clearly which campaigns bring in customers and which just spend money, in Google Analytics and right inside your ad accounts. It stays accurate even with the ad blockers that throw most tracking off.
Analytics & Tracking Services
What I set up so you can actually see what's working.
Google Analytics Setup
Google Analytics set up properly, so you're measuring real things: what people do, what they buy, where they come from, not just page views.
Tracking in One Place
All your tracking managed in one place, so adding or changing something later doesn't mean calling a developer every time.
Conversion Tracking
Tracking every action that matters: form submissions, calls, purchases, so you can see your real return on each marketing channel.
Online Shop Tracking
For shops, tracking the whole journey from product views to checkout, so you see which products and campaigns actually drive sales.
Connected to Your Ads
Your site connected to your ad accounts (Google, Meta, and others), so conversions are attributed correctly and you can tell what's worth the spend.
Clear Reports
A simple report with the numbers that matter to you, instead of digging through Analytics every week.
Why Proper Tracking Matters
Without good data you're guessing. Here's what proper measurement gives you.
See What Actually Pays Off
Know which channels and campaigns bring in customers, so you can stop spending on what doesn't work and put more into what does.
See How People Use the Site
See what visitors click, where they leave, and what leads to a sale, then fix the weak spots.
One Full Picture
Your site, your ads, your email, and your shop all reporting into one place, so you see the whole path from first click to customer.
Make Confident Decisions
Decisions based on what's really happening, not a hunch, whether it's about the site, the budget, or what to offer next.
Analytics Implementation Process
A structured approach to implementing tracking that's accurate, compliant, and actionable.
Audit & Strategy
We start with what you actually need to know. I check your current setup, find the gaps, and we agree on the key numbers worth tracking.
Implementation
I set up the tracking cleanly and in line with privacy rules (including GDPR), so the data is accurate and collected the right way.
Testing & Validation
Before it goes live, I check that everything records correctly and the numbers land where they should. You get a short guide to where to find them.
Training & Ongoing Support
I show you how to read your reports and which ones actually matter, and I'm around afterwards when you need a hand with the data.
Frequently Asked Questions
Common questions about analytics setup and tracking implementation.
Have a project in mind?
Tell me what you're building and I'll come back with how I'd approach it and a rough cost. No pressure.
Or skip the forms, just ask.